追求用户满意 实施服务创新

Pursue User Satisfaction and Actualize Service innovation

在激烈的市场竞争中 ,中国的电信企业面临的最大挑战是服务质量能否高出对手一筹。因此 ,企业应加强服务质量管理 ,追求“零距离”、“零缺陷”和“零投诉”的服务 ;采用有效服务手段 ,尽快做到服务的规范化、个性化和多样化 ;同时不断提升电信品牌的美誉度 ,提高用户的满意度 。

In the fierce market competition, the largest challenge faced by China telecom enterprises is providing higher service quality than competitors. Therefore, carriers should enhance service quality management and pursue 'zero distance', 'zero defect' and 'zero complaint' of service provision, should adopt effective service method and realize service standardization, personalization and diversification, and should continuously raise the brand honor and user satisfaction to enlarge the user base.