公共关系与企业形象塑造

Public Relations and CI

迅速摆脱“产品力”竞争和“促销力”竞争的束缚 ,塑造完美的“形象力” ,是企业直面竞争 ,迎接挑战的致胜战略 ,而运用“公共关系”手段 ,妥善处理企业与社会公众的种种利害关系 ,维系企业经营发展的和谐环境 。

The vital strategy is to get rid of the limit of product and sale promotion in competition and model a perfect CI; while the adoption of Public relations to handle the relationship between the enterprise and social public properly and give harmonious circumstances to the enterprise development is the core tactics for realization the strategy.