摘要
广告语言作为传播信息的手段必须简洁、生动、形象 ,富于感情色彩和感染力。因此 ,经过长期的发展与演变 ,广告英语已成为英语的一种特殊变体。在词汇。
Advertisement language must be brief, vivid, imaginative, affective and evocative. As a result of long-term development and evolution, “ads English' has become a special variable of the English language, with its own characteristics in vocabulary and syntax.
出处
《盐城师范学院学报（人文社会科学版）》
2001年第4期31-33,共3页
Journal of Yancheng Teachers University（Humanities & Social Sciences Edition)
关键词
英语广告
广体特色
词汇特色
句法特色
English advertisements
stylistic features
lexical features
syntactic features
