房地产企业创名牌的思考

Thoughts on Creating Famous-Brand of the Estate Enterprises

文章从市场定位、优质楼房、配套设施、物业管理、企业形象等方面入手，探讨房地产企业创名牌的方针和策略，指出企业应利用名牌效应提高经济效益。

On the basis of analyzing the market positioning, high quality housing and attached facilities, estate management and appearances of the enterprises, the paper discusses the guideline and tactics in creating famous - brand of the estate enterprises. The paper also holds that enterprises' famousbrand effects can increase their economic efficiencies.