品牌文化—品牌成长的加速器

Brand Culture-the Accelerator of Brand Growing

服装企业的品牌文化建设是时代的要求。从品牌文化建设是服装品牌建设的一项重要内容出发 ,阐述了当前进行服装品牌文化建设的紧迫性和必要性 。

The construction of brand culture in garment enterprise has become the requirement of the new century in China. The paper discusses its urgentgency and necessity, as well as insufficience, and still puts forth some suggestions for garment enterprises.