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论新型消费文化下的网络营销策略 被引量:8

Strategies for Internet Marketing in the New Consumption Culture
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摘要 With the development and wide application of Internet technology in the 21 st century,the traditional consumption culture is changing rapidly and a new consumption culture is taking shape.Under the influence of this new consumption culture,the idea of Internet marketing will have new connotation.Its operating strategies will also be new and unique. With the development and wide application of Internet technology in the 21 st century,the traditional consumption culture is changing rapidly and a new consumption culture is taking shape.Under the influence of this new consumption culture,the idea of Internet marketing will have new connotation.Its operating strategies will also be new and unique.
作者 陈昆玉
出处 《情报理论与实践》 CSSCI 北大核心 2002年第4期281-282,254,共3页 Information Studies:Theory & Application
关键词 消费文化 网络营销 营销理念 营销组合策略 产品策略 价格策略 Internet marketing strategy/consumption culture
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  • 1姚立新.新世纪商务[M].北京:中国发展出版社.1999.1-10.
  • 2弗兰克·费瑟著.未来消费者[M].王诗成译.沈阳:辽宁教育出版社,1999.
  • 3菲利普·科特勒.营销管理[M].梅汝和等译校.上海:上海人民出版社,1994.
  • 4T·G·勒维斯.非摩擦经济——网络时代的经济模式[M].卞正东等译.南京:江苏人民出版社,1999.

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