摘要
There are number of mistaken areas in the war of famous brand in ceramic sector. Simplyregarding war of famous brand equal to advertisement war, taking “High ranks and price”?products are famous brand, lack of continuation of image and lack of basic analysis on market.Rapidly increase and excessively extending the famous brandsmake its functions and significance are thinning out. Therefore,management should be strengthened and building up thefamous brand in the long term to come.
There are number of mistaken areas in the war of famous brand in ceramic sector. Simplyregarding war of famous brand equal to advertisement war, taking “High ranks and price”?products are famous brand, lack of continuation of image and lack of basic analysis on market.Rapidly increase and excessively extending the famous brandsmake its functions and significance are thinning out. Therefore,management should be strengthened and building up thefamous brand in the long term to come.
出处
《中国建材》
2002年第8期71-72,共2页
China Building Materials
