广告语言与修辞

Advertising language and rhetoric

广告充斥着当代社会生活的各个角落 ,它的精彩与否 ,往往对企业的营销起着重要作用。好的广告离不开精妙的语言。本文着重从广告语言“声音的修辞、句式的选择、辞格的应用”等三方面对广告语言的修辞活动进行论述 ,指出

Advertisements have poured into every corner of the modern society. The good advertisement plays an important role in selling, and the exciting language is an indispensable component of the good advertisement. The paper first gives an analysis to rhetoric in advertising language from the three perspectives of 'rhetoric of voice, selection of the sentence pattern and application of rhetoric devices', and then points out that exciting advertising language cannot be separated from rhetoric.