广告汉英翻译法初探

On approaches to Chinese-English translation of advertisements

本文结合纽马克的交际翻译理论和广告的基本理论提出了三种有效的翻译方法 ,即仿拟法。

Based on Newmark's communicative translation theories and the basic theories of advertisements,this paper advances three effective approaches to translation:parody, adaptation and empathy.