香港市场的商品销售包装

Consumer package of commodities in Hongkong market

长期以来,我国的商品生产厂家及装潢设计者对于商品的包装装潢及包装工业都较为关注,但对商品生产的终端——销售市场缺乏观察和研究。我们的商品包装,不少企业家花了大本钱,设计家们下了深功夫,但效果不佳,还是不能适应国际市场的需要。国际商品市场究竟需要怎样的销售包装?我们带着这个问题,在历时20天的香港考察中,对香港各种类型的商店、商场、公司进行了调研,并走访了和江苏省有往来的港商。

Commercial network point of Hong Kong can be roughly devided into four catagories:1.Delux company:2.high-grade department store and comprehensive center:3.supermarket:4:small retailer and pedlar.The four kinds of commercial network point at different level serve different customers forming different display types of commodities and marketing ways,thus,different design requirements ofconsumer package are necessary.