摘要
本文论述了地勘单位兴办的多种经营企业开展公共关系工作的必要性,认为:珍视企业信誉、树立企业良好形象是公共关系工作的主要内容,树立产品和服务质量是公共关系工作的基础,重视信息的传播与反馈是公共关系工作的基本要求,同时要重视把企业内部公共关系工作与思想政治工作结合起来,并把多种经营企业办成真正自主经营、自负盈亏、相对独立的经济实体。
The essay expounds the necessity of developing public relations for multi-business enterprises run by geological prospecting units and holds that to establish a good image and prestige of the enterprise is the main task of public relations work, and quality of products and service are the basis of public relations development, while spreading and feedback of information are the basic requirements. At the same time, attention should be paid to combine work in this field with political and ideological education and strive to make the enterprise a real economic entity having full authority for management and full responsibility for its profits and losses.
