感性消费下旅游艺术衍生品的色彩设计研究

The Color Design of Art Derivatives in Tourism under Perceptual Consumption

感性消费时代,色彩对旅游艺术衍生品营销的影响已成为显性因素。当前在我国旅游文化产业色彩弱势的情况下,提高旅游艺术衍生品的色彩设计水平,已成为创意策划之急。旅游艺术衍生品是旅游产业链的独特环节,是艺术与商品的统一,具有独特的色彩设计策略、方法和色彩管理系统。

In the age of perceptual consumption,the influence of color has been a dominant factor in the marketing of art derivatives in tourism. To improve their color design has been an urgent task for creative innovation due to the disadvantaged circumstance of color in contemporary Chinese culture industry of tourism. Art derivatives in tourism are unique links in the chain of tourism industry as the unity of arts and commodity and therefore it should require distinctive strategies and methods of color design and a unique color management system.