时间压力和属性数目对决策中信息加工的影响

The Influence of Time Pressure and Numbers of Attribute on the Information Process in the Decision

本研究采用决策过程研究方法中的信息板技术,以模拟现实生活中的购车事件为实验任务,探讨时间压力和属性数目变化对个体决策中信息加工的影响.结果表明,属性数目的增加提高了决策任务的复杂性,在时间压力情形下,被试更多的使用选择性策略和基于属性的信息搜索策略来应对严格的时间限制.

The research adopted the Information Board technique of the decision process method to discuss the influence of time pressure and the attribution of alternative to the information process of individual decision making use the affair of buy car as the task. The results indicated that increasing the numbers of attribute improved the complication of the decision task. On the condition of time pressure, the more subjects use the choice strategy and the attributes information to cope with strict time constraint.