对《广告法(征求意见稿)》禁止烟草广告有关条款的评议及修订建议

Comments and revision suggestions on banning tobacco advertisement items of the Advertisement Law Revised Draft of People's Republic of China

有效遏制现有的直接或间接烟草广告,贯彻世界卫生组织《烟草控制框架公约》第13条及其实施准则是修订《广告法》的基本原则。本文通过《广告法》(征求意见稿)与原《广告法》、《烟草广告管理暂行办法》和《公约》第13条及实施准则进行比较,发现《广告法》(修订意见稿)未能全面禁止所有的烟草广告,对变相烟草广告没有做明确的界定,对虚假烟草广告的限制规定不明确,对涉及烟草的促销和赞助也没有进行限制,因此无法遏制在中国大势泛滥的烟草广告、促销和赞助活动,无法满足我国履行《公约》的要求,也不能履行负责任大国对国际社会的庄严承诺。本文将对《广告法》(征求意见稿)提出具体修改建议,以实现全面禁止烟草广告、促销和赞助的目标。

When revising Advertisement Law （AL） of People＇s Republic of China, a basic principal is the comprehensive banning of direct or indirect tobacco advertising and implementing the WHO Framework Conven- tion on Tobacco Control （ FCTC）. After comparing the AL Revised Draft （ALRD） with the AL, the Interim Man- agement Regulation for Tobacco Advertisements （IMRTA） , and FCTC article 13 and its implementation guide- line, we found that ALRD did not ban all kinds of the tobacco advertising in all public places by using different channels, couldn＇t clearly define the covert and false advertisements on tobacco, so that the epidemic of tobacco advertising cannot be curbed in China. In addition, this ALRD still permits the tobacco advertising in some places, and this does not satisfy the FCTC requirement. Therefore, China cannot honor its commitments as a re- sponsible big country. According to above analysis, we proposed some suggestions on comprehensive banning all the direct and indirect tobacco advertisements.