微博传播中伦理失范问题的对策研究

Countermeasure Research on Anomie of Ethicsin Micro- blog Communication

微博作为近几年新兴起来的媒介形式,满足了民众和社会组织的信息需求。然而在微博传播中也曝露出诸多的伦理失范问题,且呈愈演愈烈之势,导致网络主体伦理观念上的混乱和行为上的失范,甚至对现实生活中相对稳定的伦理关系也造成了很大的冲击。因此,构建与微博发展相适应的微博伦理就显得十分必要和紧迫了。本文针对当前微博传播中的伦理失范问题,分析其产生的原因,并对如何应对这些现象和问题提出相应的对策,以促进我国微博伦理的健康发展。

In recent years, emerging micro blogging media forms up to meet the information needs of the people and social organizations. However, the spread of niicro blogging is also exposing many ethical problems of anomie, and is getting worse, leading to confusion and anomie behavior of the network on the subject on ethics. Even relatively stable ethical relationship in real life also get great deal impact. Therefore, it is very necessary and urgent to build micro blogging ethics that adapts micro blogging development. This paper takes the current micro blogging anomie spread, analyzes their reasons, and promotes countermeasures how to deal with these phenomena and problems, to provide some valuable references for the healthy development of micro blog.