移动互联网时代超市零售企业经营模式探析

Analysis on Retail Business Model of Supermarket in Mobile Internet Times

移动互联网时代超市零售企业需要构建好电子商务平台，并思考如何打通线上与线下，实现其联动经营。同时结合大型零售企业实施的自有品牌战略，构建起促进超市零售企业可持续发展的“前网中店后厂”经营模式。

In mobile internet times, retail business of supermarket should build a good e - corn-meree platform and think about how to get through online and offline to realize the interaction of online and offline business. At the same time, combine with its own brand strategies implied in large retail en-terprises, and build up sustainable business mode＂ net - shop -factory＂ in supermarket retail enterpri- ses.