基于交易成本分析的茶企业B2C交易模式发展探讨

On Development of the Tea Business B2C Trading Patterns Based on Transaction Cost Analysis

通过研究茶企业交易模式中的交易成本的构成,比较分析B2C交易模式对降低交易费用相对于传统的交易模式的优势和劣势,并从政府、茶企业、消费者三个角度对茶企业B2C交易模式健康发展提出建议。

By studying constitution of transaction costs of the trading patterns in the tea business, The paper analyzes comparatively strengths and weaknesses of B2C trading patterns reducing transaction costs compared to traditional trading patterns , and makes same suggestions put forward the healthy development of B2C trading patterns of tea companies from the government, the tea companies and consumers views.