微博语境下高校正能量场域构建

Positive Energy Field Construction in Colleges and Universities in the Micro-blog Context

微博这一新兴传播媒体已在大学生群体中被广泛地使用,大学生在使用微博过程中传递着能量,这种能量既有正能量也有负能量。大学生使用的微博中,存在正面信息也存在负面信息,存在理性的情绪表达也存在非理性的情绪宣泄,存在正向的积极引导也存在负向的蓄意鼓动,存在正能量的主动吸收也存在负能量的被动灌输,形成微博传递能量的冲突与消解。作为大学生教育主体的高校需以社会主义核心价值为导向,建立高校官方微博体系,培养优秀微博意见领袖,健全微博良性发展管理机制,传递微博正能量,促进微博语境下高校正能量场域的形成。

Micro blog, the new emerging media has been widely used by undergraduates in universities. In using the micro blog, the students express the energy that contains positive and negative energy at the same time. Micro blog, a way to express information, which is including positive and negative aspects as well as to release impulsion rationally and irrationally. Besides, it contains positive guidance and negative intention promotion, and contains positive energy absorption and negative energy passive infusion which inform the conflict and elimination of the energy expressed by micro blog. The universities that play the important role to bring up undergraduates, should be guided by Socialism core value to set up official public micro blog system, so as to cultivate excellent leaders of micro blog to improve perfect micro blog management system, and then it can achieve the statement that to express positive energy and improve the formation of positive energy field of university in micro blog environment.