“三合一”教学法在营销策划教学中的运用

Application of“Three- in- one”Teaching Method in the Teaching of Marketing Planning

《营销策划》是一门实践性较强的课程。在营销策划课程的教学中应着重培养学生的想、写、说、做四种能力。以小组合作式教学法为形式,尝试教学法和任务驱动教学法为手段的"三合一"教学方法,以学生小组为学习单元,教师针对课程内容的不同采用不同的教学方法,多种方法相结合使用,最终达到理论和技能的双重提高。在教学过程中,要注意发挥小组的重要作用、控制小组人数、综合考虑来评定最终成绩、认清教师自身职责等。

Marketing Planning is a practical course. Four kind of ability should be cultivated in the marketing planning course,including thinking,writing,speaking and action. ＂Three in one＂teaching method combined group cooperative teaching method with try teaching method and task driven teaching method. The method takes the student group as the study unit and adopted different teaching methods according to the course contents,adopted variety of methods to improve skills of students eventually. In the process of teaching,attention should be paid to give play to the important role of group,control of group number,comprehensive consideration to assess the final score and realization the teachers＇ responsibilities.