摘要
古代书籍广告是以书籍为载体的广告形式,通过书籍的流通实现广告宣传的目的。本文介绍了古代书籍广告的类别,对书籍广告的内容作了分析和探讨。
Books advertising is a kind of advertising form based on books in ancient time.It achieved the advertising effect in the process of books circulation.This paper introduces the kinds of ancient books advertising,analyzes the content of books advertising.
出处
《图书馆工作与研究》
CSSCI
北大核心
2014年第7期69-71,共3页
Library Work and Study
关键词
书籍广告
出版印刷
广告策略
Books advertising
Publishing and printing
Advertising strategy
