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华为 荣耀独立

A Matter of Honor
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摘要 互联网娱乐精神“玩坏”了很多词。 在罗永浩开始做锤子手机之后,情怀这个词就被赋予了很多新的含义。但即便如此,荣耀6的发布还是被很多到现场的人赞叹“有情怀”。从微信邀请函的新颖设计,到发布会现场的各个环节,一以贯之了这个新手机品牌要传达的精神“勇敢做自己”。 Everything about the announcement of the Honor 6,from the newly designed invitations sent through WeChat to the numerous events at the launch conference, has demonstrated the spirit of this new mobile phone-Don't be afraid to be yourself. Although it's been six months since the Huawei's Honor business unit announced that it would be operating independently of Huawei, the launch of the Honor 6 actually represents the begining of this journey towards independence.In 2013, Liu Jiangfeng, current president of the Honor business unit,was transferred from Huawei's South Pacific region to over-see Huawei Terminal's global sales channels.An experienced general in the Huawei army appointed by Ren Zhengfei himself,Liu has also been president of Huawei's Global Technical Services and vice president of Huawei's Asia Pacific region. With the future of the Honor brand in his hands,it's just a matter of waiting and seeing where Liu decides to take the mobile phone brand next.
作者 秦姗
出处 《中国企业家》 2014年第14期70-73,9,共4页 China Entrepreneur
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