浅论公共图书馆如何利用微博微信做好服务推广工作

How the Public Libraries to Use Micro-blog and Micro-letter to Do Well Service Promotion

调查了国内公共图书馆微博平台与微信平台的开通情况与服务内容,深入分析了微博、微信两大新媒体对公共图书馆服务推广工作的影响以及两者在公共图书馆服务推广中的不同作用,并对公共图书馆如何利用微博、微信两大新媒体做好服务推广工作提出了几点建议。

This paper investigates the opening status and service contents of domestic public libraries＇micro-blog platform and micro-letter platform, analyzes deeply the influences of the two new medium, micro-blog and micro-letter, on public libraries＇ service promotion and the different functions of the two new medium in public libraries＇ service promotion, and puts forward some suggestions for the public libraries＇ service promotion by using the two new medium of micro-blog and micro-letter.