开放大学图书馆文化品牌建设构想

Conception of Cultural Brand Construction in Open University Library

文化品牌塑造是高校重要的文化建设项目。阐述了开展"阅读推广"的"新常态",分析了图书馆与阅读推广的关系,探讨了利用阅读推广建设图书馆文化品牌的方式,包括基于专业服务推动校园阅读、依托重点项目塑造开放大学品牌、以重点群体为中心推进社会化服务、重视合作交流以提升校园文化的影响力。

Cultural brand construction is an important cultural construction project of universities. This paper expounds the ＂new normal state＂ of ＂reading promotion＂, analyzes the relationship between the library and the reading promotion, and probes into the ways for constructing the library＇s cultural brand through the reading promotion including promoting the campus reading based on the technical service, shaping Open University＇s brand relying on the important projects, promoting the social service focusing on the major populations, and paying attention to the cooperative communication for increasing the influence of campus culture.