北方国际集团实施市场多元化战略实证探析

Case Study on Market Diversification Strategy Implemented by Northern International Group

采取市场多元化的方式,实现"走出去"战略,是企业开展对外直接投资,分享国际市场资源和开拓国际市场的重要途径,也是规避贸易壁垒,消化国内过剩产能的重要举措。北方国际集团针对国际市场的现状和形势,实施市场多元化和"走出去"战略,整合资源,构建平台,开拓新兴市场,优化国际市场布局,深化跨国经营,调整优化了市场结构和经营方向,增强了发展后劲。

Going global through market diversification is a major way for Chinese enterprises to develop OFDI, share international resources and exploit international market. It can also helps the enterprises evade trade barriers and transfer their excess capacity. Based on an analysis of the status quo of the international market and an empirical analysis of the “Going Global” strategy carried out in Northern International Group, the paper puts forward specific procedures in this respect and suggestions on future development.