都市类报纸的现状及发展微探

The Status Quo and the Development of Metropolis Newspaper

都市类报纸作为传统纸媒中的一员,如今在发展上很不平衡。既有经营举步维艰的困境,又有国内影响很大的知名报纸左右夹攻。而分析其中成功的特点,和形成困境的原因,从中总结出一些可供参考的措施和方法,对都市类报纸的发展,应该说具有积极意义的。

Metropolis newspaper, as part of traditional media in paper, is facing unbalance in developing, suffering not only difficulties in taking a step but competitiveness and pressures from well- known newspapers. For metropolis newspaper＇s development, it is positively significant to analyze the features to success and causes to difficulties then summarize measures for references.