面向移动互联网的微营销体系构建策略研究

Research on the Construction Strategy of Micro Marketing System in Mobile Internet

首先回顾目前电信运营商营销体系的现状与不足,介绍运营商在移动互联网时代进行微营销体系构建的意义,进而提出微营销体系的构建思路和具体实现方案,最后对企业精细化运营能力提出展望。

Firstly the present situation and insufficiency of telecom operators in marketing system weer reviewed, the significance of the construction of micro marketing system in the mobile Internet era was introduced, and the construction ideas and solutions of micro marketing system were put forward, finally the prospect about detailed operational capability of enterprises was proposed.