摘要
经过了2012-2013年的爆发式增长之后,国内的APP市场开始逐渐回归理性,对APP的考评标准,也逐渐从用户数量大小(量评)向用户黏性高低(质评)转变。而在国内外的相关研究中,用户留存率和用户使用率是考量用户黏性高低的两个重要指标。本文尝试使用上述两个指标,从内容和体验两个维度探析提升健康类APP用户黏性的途径。
After the explosive growth of 2012-2013 years, the APP market in China returns to rational gradually, and the APP evaluation standard, is also change gradually from the user number to the user stickiness. In the domestic and foreign relevant research, user retention rates and usage rates are two important index to measure the level of user stickiness. This paper attempts to analyse the ways of improving user stickiness of Health Fitness APP from content and experience.
出处
《价值工程》
2014年第23期190-191,共2页
Value Engineering
关键词
APP
用户黏性
爱牙
实用
社交
APP
user stickiness
love teeth
practical
sociality
