中国企业品牌国际化存在的问题及对策

Problems and Countermeasures of Brand Internationalization of Chinese Enterprise

随着经济全球一体化的加快,企业的商品竞争已不仅仅是传统观念的产品质量、价格、品种以及售后服务,而是进入到品牌制胜的时代。品牌国际化是企业进入世界市场、参与国际竞争的重要手段。中国企业要走向国际市场,就必须实施品牌国际化战略,以适应激烈的国际竞争和持续发展需求。

With the acceleration of economic globalization, the competition of enterprises is not only in the traditional concept of quality, price, variety and service, but it come to the brand winning era. Brand internationalization is important means of accessing the world markets and participating in the international competition. In order to enter the international market, it is necessary to implement the strategy of brand internationalization to adapt to fierce international competition and sustainable development needs.