东方汽轮机有限公司产品策略浅析

Analysis Of Product Strategy Of Dongfang Turbine Co. Ltd.

东方汽轮机有限公司(以下简称"东汽")经历四十多年的发展,最终成长为我国电站动力设备和新能源领域开发与制造的国有大型骨干企业,年工业总产值超过200亿元,产品种类涵盖火电、风电、核电、气电、工业透平、电站辅机及电站控制等多个领域,是我国最大的发电设备制造企业之一。然而,在良好的发展势头背后,企业的产品策略存在较大的市场隐患和风险。为此,"东汽"将坚持走可持续发展战略和领先一步发展方针,以市场需求为向导,坚持多电发展、核心业务突出的思路,进一步调整产品结构,实现公司产品组合更加优化,实现公司业绩稳定增长,努力把"东汽"建设成为国内领先的发电设备企业。

After developing more than forty years,Dongfang turbine Co. . Ltd（ hereinafter referred to as the“Dongqi”） eventually grew into large state-owned mainstay enterprises of China＇s power plant equipment and the new field of energy development and manufacturing. The total industrial output value is more than 20 billions Yuan. Product covers thermoelectric generator, wind power generator, nuclear power generator, gas power generator, industrial turbine, power station auxiliary equipment and power control equipment etc. It is one of the largest power generation equipment manufacturing enterprises in China. However, with the good development, there is a biggish market danger and potential risk on Dongqi＇s products strategy. Therefore, Dongqi will ad-here to ideas that it will take the strategy of sustainable development and a step ahead of development policy. The enterprise will take the market demand as the guide, stick to developing the multi power generator and outstand core business. And Dongqi will further adjust product structure to achieve a more optimal product portfolio, and increase company＇s profits steadily. Through our efforts, Dongqi will become leading enterprise in the filed of electronic equipment in China.