摘要
商业模式创新成为企业关注的新焦点根源于当今社会的深刻变革。社会"碎片化"使消费者价值主张呈现个性化、多元化、内在化,触发了个性化需求导向、"长尾"利用导向和消费者参与导向的商业模式创新;而"大数据"为这些商业模式创新提供了技术路径及可能性;二者构成企业进行商业模式创新的基本思维起点。
It is rooted in profound changes in today＇s society that business model innovation has become the new focus of enterprises. Social ＂fragmentation＂ is the trigger of Individuation-oriented, Consumer-participation-oriented and ＂long tail＂-oriented business model innovations for enterprises, and ＂big data＂ has provided technical paths and possibilities for business model innovations. They constitute starting thinking for business model innovations.
出处
《改革与战略》
2014年第7期53-55,共3页
Reformation & Strategy
基金
上海财经大学研究生创新基金资助项目"商业模式创新导向与品牌定位的匹配效应研究"(项目编号:CXJJ-2012-354)
