黄山旅游转型升级发展的战略思考

Strategic Reflections on the Transformation, Upgrading and Development of Huangshan Tourism

作者从休闲度假时代旅游产业转型发展的背景分析入题,立足黄山风景区旅游资源基础、形象定位和未来旅游的发展方向,就黄山旅游转型升级,创新发展,做强做大旅游经济提出了自己的思考与举措。

Starting from analyzing the background that tourism is transforming and developing in the era of leisure vacation, based on the tourism resources basis, image positioning and future de-velopment directions of Huangshan Mountains Scenic Spot, the writer made some personal reflections and measures on the trans-formation, upgrading and development of Huangshan tourism, as well as the enhancement of the tourism economy.