体育元素对冰雪品牌城市系统构建作用机制研究——以构建黑龙江省冰雪品牌城市系统为例

Study of the Effect of Sports Factors on the Construction of Ice-and-snow Brand Cities in Heilongjiang Province——Snow Brand in Heilongjiang Province as an example of urban systems

城市品牌的形成需要相应的要素加以影响,许多城市尝试以体育元素为主导因素进行品牌城市系统构建。按照黑龙江省地域的特点,体育元素总体上分为冰雪项目类、冰雪资源类、冰雪产业类和冰雪文化类,这些体育元素在推进黑龙江省城市化建设方面发挥着巨大作用。本文在分析了体育元素对黑龙江省构建冰雪品牌城市系统作用的同时,提出了在体育元素作用影响下黑龙江省品牌城市的构建机制,进而为黑龙江省今后冰雪产业的发展、冰雪文化的积淀、冰雪品牌城市的发展提供参考,为进一步营造黑龙江省在全国城市中的影响力发挥重要作用。

The city brand system has played a huge role in improving the city influence and expanding domestic demand. The formation of city brand needs corresponding influence factors, in each brand in the process of building urban system, many cities try to build sports as a dominant factor. According to the regional characteristics of Heilongjiang province, on the whole project is divided into ice and snow sports elements resources class, industry class culture with ice and snow, ice and snow sports elements. The physical elements, play an important role in promoting urbanization construction in Heilongjiang province. Based on the analysis of the physical element of Heilongjiang province to build brand snow and ice city system function , at the same time, under the influence of the physical element, brand building mechanism of the city in Heilongjiang province. Furthermore, provide the reference the future ice industry accumulation, ice and snow, ice and snow culture brand, the development of the city play an important role in providing the reference for the further construction of Heilongjiang province in the national cities.