五台山旅游形象传播策略研究

Strategic Research on Spreading the Tourist Image of Wutai Mountain

五台山是山西境内的一座佛教名山,拥有很高的旅游价值。在当前旅游市场竞争日趋激烈的环境中,可以借助媒体力量,通过整合传统媒体和充分利用新媒体的传播方式,让更多的人对五台山旅游形象有更广泛的认知,从而带动山西旅游业的腾飞。

Wutai Mountain is a famous Buddhist mountain in Shanxi Province,which enjoys high tourist value. Faced with hot competition of tourist market, we can depend on mess media, by integrating traditional mess media and making full use of new mess media, so as to make more people have wider knowledge about the mountain’s tourist image, and promote rapid development of tourism in Shanxi Province.