城市中学生乡村旅游消费行为特征分析——以泰州市为例

Rural Tourism Consuming Features of the City Middle School Students——Taking Taizhou City as an Example

乡村旅游已经成为泰州旅游热点和亮点。研究城市中学生消费群体,对旅游的开发和建设具有借鉴意义。通过对泰州城市中学生乡村旅游市场消费行为特征的调查分析,探索其影响因素,以期为发展泰州乡村旅游提供建设性的建议。

Rural tourism has become more and more popular in Taizhou. It has a great significance to research the consumption groups——city middle school students. Through the investigation and analysis on the rural tourism consuming features of the city middle school students in Taizhou, this article tries to find its influential factors, and provide some suggestions for the development.