试论新媒体时代下微电影的社会文化价值

Social and Cultural Value of Micro Film under the New Media Era

在电影发展的近百年间,电影艺术在不断变革中逐渐积累了自身的价值。随着互联网、数字技术等新媒体的产生与发展,信息更加多元化,一场以"微电影"冠名的新一轮革命应运而生。微电影的诞生使得新传媒时代下的电影艺术无论在技术方式还是消费方式上都发生了与传统电影有所不同的根本改变。微电影以其个性化的传播特征,日渐成为影视文化的一个重要组成部分,拓展了新媒体时代大众个性化表达的空间。其多元化的价值走向将给社会带来不可估量的文化价值。

During the past 100 years of the movie development, the film art has gradually accumulated its own value with the constant change. With the production and development of the new media such as internet, digital technology and so on, develops more and more quickly, the information is more diversified, and a new revolution named “micro film” comes into being. The birth of micro film makes the movie art under the new media era changed greatly both in technology and consumption patterns different from the traditional movie. With the propagation characteristics of their personality, micro film has been becoming an important part of television culture, expanding the space of mass personalized expression. The diversified value orientation will give the society inestimable cultural values.