风景名胜区营销方略探析——以海螺沟景区为例

The Marketing Strategies on the Scenic Spots:Taking Hailuogou Valley as the Case

风景名胜区均面临怎样赢得市场、吸引游客的课题。本文以海螺沟景区为例进行了深入探讨。贡嘎山海螺沟景区采取积极组织旅行商和线路考察团实地考察,走出去参加各类旅游交易会和营销活动,与周边景区广泛合作,举办富有当地民俗的文化活动,不断推出新的亮点、完善门票优惠政策等措施,使游客数量快速增长。

Almost each scenic spot is faced with the marketing strategies , i.e., how to attract more visitors？Then, according to the investigations from the travelling salesmen and delegations , this article probes into the marketing strategies with the Hailuogou Valley as an exemplar , and holds on the measures as the following： participating all kinds of travel fair and marketing campaigns , cooperating with other scenic spots around the Hailuogou Valley , holding various folk activities with regional features , discovering newly scenic spot and preferential policies on tickets , etc.