论四川海螺沟旅游景区品牌创建之路的探索

On the Brand-cultivation:A Research Report on the Success of Hailuogou Valley

四川海螺沟景区充分利用丰富多样的旅游资源,明晰发展思路,加强交通、通讯、旅游接待等基础设施建设,完善景区配套功能,强化全员旅游意识,提升服务水平,加强对外合作交流,丰富旅游活动内涵,推进了旅游业的快速发展。

Hailuogou Valley , one of the 5 A level scenic spots has promoted the tourism industry in Garze Precture even in Sichuan province because it has done a good job in the following ：making full use of the tourism resources , having clear development ideas , strengthening the infrastructure construction such as the transportation , communication and accommodation , perfecting other facilities in the spot , promoting the service level , cooperating with other scenic spots , and endeavoring to the cultural connotations of travelling activates .