论文化意象的创意功能——以北京奥运会开幕式为例

The Creative Function of Cultural Images——Take the Opening Ceremony of Beijing Olympics for Example

文化产业核心价值就是创意,以北京奥运会开幕式为案例,从中探讨文化意象的创意功能和意义,即:结构历史叙事,沟通古今时空,写意国家形象,隐含文化理念。

The core value of culture industry is creativity. This paper, taking the opening ceremony of Beijing Olympics for example, explores the function and significance of cultural images ： structuring historical narration, linking time with space and the past with the present, presenting a national image, and implying cultural ideas.