海南省市县旅游收益聚类分析及MATLAB实现

The Cluster Analysis of Tourism Benefit in Hainan Using Matlab

文章利用2002-2012年海南统计年鉴的数据,引入FCM算法,对海南省18个市县进行模糊聚类分析,利用Matlab软件编程把18个市县划分为四类.通过对聚类结果进行深入的数据比较分析,发现了一些现象:(1)市县旅游收益与市县旅游发达程度不是成正比;(2)万宁相对琼海等地,是旅客选择入驻的首选之地;(3)旅客入驻的餐旅费大约是旅客游览景点时所花门票费用的两倍;(4)境外旅客更多选择三亚、海口等地入驻;(5)东西线的旅游收益差距很大.针对这些现象和原因,提出了相应的措施建议.

Based on data from Hainan statistical yearbook between 2002 and 2012, this paper makes fuzzy cluster analysis of eighteen cities of Hainan by introducing FCM algorithm, and divides these cities into four categories. We compare and analyse the data of cities. The main conclusions are as follows： 1 ）The tourism benefit of the city is not proportional to the de- velopment of the city; 2）Wangning is the preferred place to settle for the tourists compared to other cities such as Qionghai. 3）The cost of hospitality is about twice as much as that of travelling. 4）The foreigh tourists are inclined to choose Sanya and Haikou to settle. 5）The gap of tourist benefit between eastern line and western line is very big. At the end, and suggestions are offered for these phenomena and their reasons.