话语的嵌入对北京古都意象的构建作用

The Role of Discourse's Information Embedding on the Constructing Image of the Ancient Capital of Beijing

与园林景点相关的图文信息统称为导游话语信息,导游话语信息的作用是在园林的建筑设计意象被受众理解时,降低信息熵,从而使园林设计者的设计意象有效地传递给受众。文章分析以皇城根和明城墙为代表的遗址公园中导游话语的信息熵之后,认为园林中的导游话语设计应遵循三条原则:1.尽量降低信息点的信息熵。2.信息点应均匀分布。3.信息点链接应连贯。

Information about parks are called as the guide of discourse information, which used as reducing the information＇s entropy when the image of architectural design was understood by the audience and letting the image of designers effectively deliver to the audience. After analyzing the entropy of guide＇s discourse information of Huangchenggen and Mingchengqiang Ruins Park, it was thought that discourse designed should follow the three principles, firstly, to reduce the information entropy of information points, secondly, the uniformity of distribution of information, thirdly, coherent points of information chain.