建筑卫生陶瓷企业销售物流运作策略研究

Operation Strategies for Sales Logistics of Building and Sanitary Ceramic Enterprises

销售物流有三种主要的模式:制造企业自营销售物流、第三方物流企业组织销售物流、用户自己提货。建陶产品应用广泛,客户群可划分为家庭、单位零售客户、项目客户和经销商等不同类型。根据不同客户需求特点,产品销售物流策略包括面向家庭、单位等零售客户群的电子商务平台构建策略、配送中心运作模式策略和面向项目客户和经销商客户等大型客户销售物流模式策略。

Sales logistics has three main modes： producer enterprises organize their own sales logistics, third party logistics enterprise sales logistics, and users their delivery. Ceramic products are widely used. Customers can be divided into family, unit retail customers, project customers, dealers, etc. According to different requirements of customers, product sales logistics strategies include family, units and other retail customer oriented base of e-commerce platform strategy, distribution center mode of operation strategy and project customers, dealers and other large customers oriented sales logistics strategy.