中原文化传承与动漫形象品牌发展

On Inheritance of Central Plains Culture and Development of Cartoon Brand

中原文化是中国文化的源头,无论是河洛文化还是黄河文化都是中华民族文化的摇篮,而动漫是文化创意产业的重要组成部分,是文化形式和传播手段的创新,成为知识经济与创意经济的核心。动漫品牌的发展需要丰富的文化资源。传承中原文化,挖掘中原文化资源,树立动漫品牌,促进动漫产业的发展,使动漫产业成为区域经济中的支柱性文化产业,对区域经济区建设具有重要的意义。

Central plains culture is the source of Chinese culture, whether Heluo culture or Yellow River culture is the cradle of Chinese culture, and animation is an important part of cultural and creative industries, which is an innovation on cultural forms and communication means, being a core of knowledge economy and creative economy. The development of animation brand needs rich cultural resources. The inheritance of central plains culture, excavation of central plains culture resources, establishment of animation brand, promotion of the development of animation industry and making the animation industry become a pillar of cultural industries in regional economy have important implications for the construction of regiona/economic zone.