典型报道:主流媒体的法宝——以《光明日报》“培育和践行社会主义核心价值观”专栏为例

A Magic Key: On the Reports of Models

党的十八大"三个倡导"的24字社会主义核心价值观提出后,国内各大媒体争相报道和解读,《光明日报》作为主流媒体如何从众多媒体中脱颖而出?每日头版专栏的典型报道便是培育和践行社会主义核心价值观的一大法宝,报道先声夺人,精神具象落地,评论深度解读成为烘托典型报道的有力因素。同时,典型报道可能存在的局限性也需要主流媒体对自身的报道路径做出正确有效的应对。

The 24-word socialist core values of 3 Proposals were put at the 18th National Party Congress, which the main mass media became busy reporting and interpreting. How can Guangming Daily, as a mainstream mass medium, become outstanding？ The report of models on the front page everyday is a key magic to cultivate and practice the socialist core values. The striking reports, specific spirit and profound interpretation become the forceful factors to make these reports stand out. Its own possible shortcomings need the mainstream mass medium to tackle its reporting approach correctly and effectively.