摘要
知识产权战略是企业站稳脚跟、做强做大的重要切入点。枣庄市中小企业应该在专利权、著作权、商标权、特许经营权、商业秘密等方面及早谋划,借助知识产权战略实现企业腾飞。
Intellectual property strategy is an important entry point for enterprises to gain a firm foothold and become bigger and stronger. Small and medium - sized enterprises in Zaozhuang city should be early planning in the patent right , copy right, trademark right, franchise right, business secret, With the help of intellectual property strategy to realize spanning development of the enterpris.
出处
《枣庄学院学报》
2014年第4期64-69,共6页
Journal of Zaozhuang University
关键词
知识产权战略
专利权
著作权
商标权
特许经营权
商业秘密
intellectual property strategy
patent right
copy fight
trademark fight
franchise right
commercial secret