一种灵活可配置的机顶盒信息投放方法

Flexible and Configurable Method of Information Deployment in Set Top Box

由于机顶盒广告投放基于机顶盒系统软件,因此面临软件配置、网络带宽等问题。针对以上问题,提出一种灵活可配置的机顶盒广告投放方式,基于前端定制广告信息策略及响应广告界面策略模板和广告信息文件,机顶盒仅与前端交互进行广告策略和信息更新等操作。通过实例分析,所提方法能够减少带宽的占用,同时实现广告信息策略的及时更新,将更加有利于机顶盒广告的广泛、精准投放。

Based on set top box＇s sofeware system, advertisement in set top box will be confronted with such problems as software configuration and network bandwidth. Thus, a flexible and configurable method is proposed to deploy advertisement on set top box, in which the front end customizes advertising strategy and gives response to advertisement interface templates and advertising information file, while set top box only needs to interact with the front end to update advertising strategy and information. By instance analysis, the method in this paper proves to be able to reduce bandwith occupation and implement advertising information strategy＇s update timely, which will be beneficial to wider and more accurate deployment of advertisement on set top box.