云计算背景下的报业创新

On Press Innovation with Cloud Computing

云计算时代来临,使处于转型期的报业集团面临新一轮机遇与挑战。云计算技术在报业产品转型、受众价值提升以及管理信息化建设等层面具有极大的应用价值。同时,云计算背景下报业集团面临创新决策困难、创新资源缺乏等相关问题,需要通过变革发展战略,拓展融资渠道,调整人才结构,寻求创新合作等策略,提升报业集团创新能力。

The newspaper group which is currently in transitional period has been confronted with new challenges at the meantime entitled with new opporiunities by the upcoming eloud computing age. This technologw has a major applicable value in the aspects of transformatinn of newspaper products and upgrading of an（hence value as well as digitalization of management. However, it also brings corresponding issues to Ihe newspaper group such as difficulties in innovative decision making and shortage of resources. Hence, the newspaper group has to adopt multiple strategies to enhance innovative ahility. Development strategies reformation, financing channels expanding, human resources re-structuring and seeking for new cooperation are among some of them.