全息数字营销环境下的品牌塑造创新

Innovation of Brand Construction in the Age of Digital Marketing

近年以互联网技术平台为主导的数字媒介大行其道,愈来愈多的企业认识到它的价值,在相关广告公司或专业公司的帮助下,利用它们作为营销传播战略中主要沟通渠道,贴近消费者需求,实施全息数字营销战略,完成品牌塑造的不断创新。

In recent years, digital media led by the Internet technology platform get popularized. More and more production companies recognize the value of it. With the help of corresponding advertisement companies or professional firms, these production companies use digital media as a marketing communication strategy, trying to be closer to consumers, implementing digitalized marketing strategy, and completing brand innovation.