基于任务驱动的营销策划课程教学单元设计初探——以“作CIS设计方案”教学内容为例

A Preliminary Exploration on the Teaching Unit Design for the Marketing Planning Course Based on Task-driven Approach: A Case Study on the Teaching Content of "CIS Design Plan"

在"营销策划"课程教学中,引入典型项目进行任务驱动式教学是十分必要的。"作CIS设计方案"是"营销策划"课程的教学内容之一,以"任务驱动"为主线,设计教学内容,分析教学步骤,总结教学经验。

In the teaching of＆quot;marketing design＆quot;, it is necessary to introduce typical projects to implement task-driven teaching.＆quot;CIS design plan＆quot;is a teaching content of＆quot;Marketing Planning＆quot;. With ＆quot;task-driven＆quot; approach as the main line, this paper de-signed the teaching content, analyzed the teaching procedures, and summarized the teaching experience.