基于大众传播媒介视角的高校校园网站建设研究

Research on College Campus Website Construction Based on the Perspective of Mass Communication Media

随着时代的进步和发展,我国进入信息时代,网络的应用越来越广泛。为了使高校紧跟社会的科技发展与潮流,我国在高校中建立大学校园网站成为了一种必然结果。高校校园网站作为与社会联系、与师生联系的一种传播媒介,对高校的招生和知名度有着很大的关系,对学生的人生观和价值观也有很大的指导作用。

With the progress and development of the times, China has entered the information age, and the network has been more and more widely applied. In order to make colleges keep pace with the development and trend of social science and technology, college campus website construction has become an inevitable result. The college campus website, as a communication medium connecting the society, as well as teachers and students,plays an important role in college enrollment and popularity, as well as plays the guiding role for of students＆#39; outlooks on life and values.