浅析区县政府的公共管理职能在旅游业中的应用

A Brief Analysis on the Application of the Public Management Function of District and County Governments in Tourism

本文分析了目前我国区县政府公共管理职能在旅游业中的作用,提出了大多数区县政府在发挥促进地区旅游业发展职能的过程中面临的问题,并以广州增城市增江画廊的旅游开发为例,就政府规划、管理体制、政府协调、景区推广及筹资机制创新等方面对我国区县政府如何发挥公共管理职能,促进旅游发展提出建议。

This paper analyzed the role of the public management function of China＆#39;s district and county governments in tourism, proposed the problems faced by most district and county govern-ments in playing their function of promoting local tourism devel-opment, and exemplified by the tourism development of Zengjiang Gallery in Zengcheng City of Guangzhou, put forward suggestions on how to play the public management function of district and county governments in promoting tourism develop-ment from government planning, management mechanism, gov-ernment collaboration, scenic sport publicity, and the innovation of financing mechanism.